#Data Privacy
Marketing
Marketing Attribution Is Broken. Here's What Comes Next
Multi-touch attribution promised a clean answer to 'what worked.' A decade later, most teams have quietly stopped trusting it.
Priya Nandan
Data
CDPs in 2026: Consolidator, Utility, or Dead End?
The customer data platform category promised to be the center of the stack. Three years on, it's splitting into three very different outcomes.
Priya Nandan
Marketing
First-Party Data Isn't Optional Anymore — A Practical Playbook
Every team knows they need first-party data. Fewer have an actual plan for collecting it without wrecking the customer experience.
Priya Nandan
Data
How Marketing Teams Are Actually Using Clean Rooms Today
Data clean rooms were pitched as the privacy-safe answer to everything. The real usage patterns two years in are much narrower — and more useful.
Priya Nandan