Marketing

Strategy, channels, and campaigns shaping how brands reach customers.

Multi-touch attribution promised a clean answer to 'what worked.' A decade later, most teams have quietly stopped trusting it.

The average marketing stack grew for fifteen straight years. This is the first real contraction — and it's not just about budget cuts.

Every team knows they need first-party data. Fewer have an actual plan for collecting it without wrecking the customer experience.