Marcus Oyelaran
Staff Writer, AI & Automation
Marcus writes about agentic workflows, generative tools, and how AI is reshaping the marketing stack. He previously built growth automation at two venture-backed startups.
Agentic Marketing: What Happens When Campaigns Run Themselves
A new wave of marketing tools doesn't just assist campaigns — it runs them. Here's what agentic workflows actually change, and what they don't.
AI Search Is Eating SEO — What Marketers Should Do Right Now
Answer engines are quietly replacing the ten blue links for a huge share of queries. Most SEO playbooks haven't caught up.
The Great Consolidation: Why MarTech Stacks Are Shrinking in 2026
The average marketing stack grew for fifteen straight years. This is the first real contraction — and it's not just about budget cuts.
We Tested 6 AI Content Tools Against a Real Brand Voice
Every AI writing tool claims it can match your brand voice. We fed six of them the same brand guide and the same brief, and compared the results.
The Metric That Matters: Rethinking MQLs in the Age of AI Search
The marketing-qualified lead was designed for a world where buyers filled out forms to get information. That world is quietly disappearing.